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Founder of KB Home, Sun America
AGE: 75
Few businesspeople have so perfectly played demographic trends as Broad. He captured the post-War swing to the suburbs by co-founding Kaufman & Broad, still one of the nation's largest home builders. In the 1990s, he built SunAmerica into one of the top sellers of annuities to folks financing their retirement. He contemplated a purchase of the Los Angeles Times and was a vocal shareholder through the recent turmoil at AIG. These days the workaholic, self-made billionaire spends his time on numerous charitable endeavors in education, the arts, and medical research. When it comes to art collection it's strictly contemporary. His latest project: a new $60 million wing of the Los Angeles County Museum of Art that opened in February.