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Prada with LG

LG

Prada with LG

Release: February 2007
Current Price: $350

In 2007 the approach to designing and marketing fashion phones began to change. Fashion labels took a bigger role in the conceptual process to create phones with an identifiable "experience." A collaborative effort between Prada and LG produced the phone shown here, which features a slender and luxurious design, the first tactile touch-screen technology, and unique ringtones and images in keeping with Prada's luxury standards.