• BusinessWeek
• Business Exchange

Hummer with ModeLabs

Release: June 2008
Current Price: $375

The lane-hogging, gas-guzzling Hummer SUV may not have the same cachet as Prada or D&G, but it's undoubtedly a lifestyle statement. In collaboration with French mobile-phone design boutique ModeLabs, the carmaker developed the HT-2, shown here, to capture the Hummer aesthetic in a handset. Parts of the front are made of chrome, and the phone is encased in Hummer's signature classic yellow and black colors. A durable battery keeps it running up to 500 hours on standby and four hours of talk time. A quad-band radio lets the HT-2 receive GSM signals in almost every country, and an optional second SIM card (for Europe models only) allows for two different phone numbers.