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General Motors
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It’s no secret that the U.S. auto industry is facing some tough times. General Motors (GM) is right there in the trenches. “We want to let people know that we’re here to stay, and so we figured the best way to do that is to make sure that we’re out there on the most popular social media sites and letting people know what we have going on,” says Adam Denison, coordinator of social media communications at GM. In January, GM began Twittering at auto shows to publicize certain events, but then the automaker discovered it gained traction when it started engaging in conversations with customers. Here, General Motors Chairman and CEO Richard Wagoner speaks before the annual shareholders meeting in June, where he announced the closing of some plants.
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