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H&R Block

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H&R Block

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Originally, the folks at H&R Block (HRB) thought of Twitter as a free and easy way to push messages out to people. But then as time went on, the tax-preparation giant realized it made more sense to use Twitter to listen to people and then respond, according to H&R Block's director of digital marketing, Amy Worley. “I think from a true customer engagement standpoint, [you need to] really form your relationship with people one on one and [have] some kind of bond there. Twitter has been the most effective tool we have,” she said in a recent interview on social media news site FaceReviews.com.

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