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JetBlue
Following: 3,749
Followers: 3,874
Favorites: 4
Updates: 237
JetBlue (JBLU) has always been a word-of-mouth brand. The company began to monitor and use social media as a way to reach out to customers directly in the aftermath of its highly publicized February 2007 flight delays. Morgan Johnston began trying Twitter in 2007 to get a feel for the community, and saw how it might be useful for JetBlue to communicate with passengers. Now the corporate communications manager alerts Twitter followers of weather delays and fields questions about why JetBlue is now charging $7 for pillows and blankets.
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