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Kodak

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Kodak chief blogger Jenny Cisney recently went to China for the Olympics. Kodak (EK) was an official sponsor, and Cisney recounted everything from watching the USA women’s gymnastics team win a silver medal to her visit to the Great Wall. Jeffrey Hayzlett, the chief business development officer, also Twittered his visit to the Olympics. This is more for entertaining and informing, putting a personal face on the brand and building a one-on-one relationship with the customer. Here, a worker builds a Kodak exhibit area at the Olympic Green area in Beijing.

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