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Lois Paul

Lois Paul

Chief Executive, Lois Paul & Partners

Following: 91
Followers: 85
Favorites: 0
Updates: 132

Favorite Twitter user to follow: Shel Israel, co-author of Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers (Wiley, 2006)

How Twitter helps her run Lois Paul & Partners: "We use Twitter to help [business-to-business startups beyond the seedling stage] get a read into what topics are gaining traction in the market. We can watch the chatter and gauge early opinions on major moves made by our clients or their competitors. [And] we are monitoring Twitter for our clients to make them aware of customers or users of their products who are talking about them and advising them on the best way to engage those people."

Recent tweet: "Working with a great exec this afternoon who actually admits he needs help telling his company's story. Self-awareness is a beautiful thing."

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