Tweets From the Chiefs

By Douglas MacMillan

Tweets From the Chiefs

The best chief executives are nothing if not efficient, and what's more efficient than 140-character memos?

Microblogging site Twitter is the latest tech tool to enter the C-suite. Whether they are broadcasting quick company updates, sharing a personal side of their lives with employees, or networking with other executives, plenty of CEOs have begun to make tweets part of their daily routine. And it's not just the Silicon Valley crowd—chief executives in marketing, publishing, and retail are also populating the site.

We checked the Twitter pages of 18 company heads to compare their vital signs: how many people they follow, how many people follow them, how many users they've identified as their favorites, and how many posts they've made total. We also asked them how Twitter helps them run the show and which user they enjoy following the most. If you're new to microblogging and looking for interesting people to follow, consider this your Twitter Rolodex.