BusinessWeek Logo
5. Stanford University, Graduate School of Business

5. Stanford University, Graduate School of Business

Web site: www.gsb.stanford.edu
Time to find elements: 3 minutes, 14 seconds

The Upside: This is a business school site that is both clear and easy to navigate, and full of thorough, helpful information. It is easy to click through, and has an attractive design that doesn't overwhelm its content. And the school—or at least its site—is clearly in touch with Web 2.0 trends: It has a Twitter stream. How much help this will be remains to be seen. At the time of this writing there were only five people following it.

The Downside: A lot of page space is wasted on business speak. Does promising to help students "think deeply, strive valiantly, and move confidently toward [their] goals" really offer a valuable insight into what goes on every day at the business school?