6. Northwestern University, Kellogg School of Management
Web site: www.kellogg.northwestern.edu
Time to find elements: 3 minutes, 40 seconds
The Upside: Kellogg's site is an example of sexy Web design in the service of functionality. Because of a clear layout, well-placed headings, and an easy-to-look-at visual style, gathering critical details about Kellogg's programs was as easy as it should be.
The Downside: Financial aid information on Kellogg's site was little more than a limited list of scholarships. Given the $73,000 two-year price tag on a full-time MBA, most students probably require more clues about how to pay it.
