TREND: The Next Big Thing In Selling Design—Gutenberg

Several top design-strategy firms are creating eye-catching print publications aimed at potential clients and general business readers. The first book in Ziba Design's new series features staff members doodles of raw ideas for products. Frog Design's magazine, design mind, features such articles as how to create an engaging corporate intranet. And PSFK Snapshot guidebooks present photographs of one-of-a-kind shops and businesses. PSFK consultants, who compile trend research for clients including Apple (AAPL), took the photos in cities ranging from San Francisco to London.

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