Motorola

BusinessWeek Brand Rating: 87

What you could mean to us: My customizable communication system

Our phone is the one object that is always with us—so we should love it. But it's hard to feel great about our phone when we are constantly being told to dump it for a better one. If Motorola (MOT) were to create extendable "phone systems" then we could keep our phones and add on new parts or install new applications as we like. An evolving phone relationship is much healthier than a series of short-term hookups.