getty images
2008 Rank: 9
2008 Brand Value (Millions): $29,251
Parent Company: Walt Disney (DIS)
Disney’s marketing machine turned High School Musical into a tween girl blockbuster. It’s hoping the new Disney XD cable channel will bring in the boys.
About Advertising Custom Publishing EDGE Programs Reprints Terms of Use Disclaimer Privacy Notice Ethics Code Contact Us Site Map
©2012 Bloomberg L.P. All Rights Reserved.