The fury over Michael Brown’s killing was fueled by more than a century of economic and political fragmentation
How's that going to work?
A new ad from Arkansas Senator Mark Pryor boasts about his support for the law without mentioning its name
Don't call the Android Nook tablet a comeback for Barnes & Noble's shambling e-reader
It's a lot of money, but not so much that the stock didn't rise on the news
The company's product design director, Margaret Gould Stewart, discusses how she rolls out new features without alienating too many users
Inside the fight to give college athletes a piece of the action
Two business school professors take a morbid approach to executive compensation research
Odessa startup Readdle sells to the West while keeping a wary eye on the East
When ranking the value of the Best Global Brands, Interbrand evaluates brand value in the same way any other corporate asset is valued -- on the basis of how much it is likely to earn for the company in the future. Interbrand uses a combination of analysts’ projections, company financial documents, and its own qualitative and quantitative analysis to arrive at a net present value of those earnings. The brand values are based on data collected during the 12 months prior to June 30, 2008. This means that more recent developments, including the troubles at Merrill Lynch and AIG, are not factored into the brand valuations.
Data: Interbrand, JPMorgan Chase & Co., Citigroup, Morgan Stanley, BusinessWeek
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