The Community Organizer: Craig Newmark

craigslist.com

The former Charles Schwab Internet consultant started Craigslist in 2004 to help people connect and publicize events. The site has since dramatically altered the classified advertising universe and the business model of local newspapers with its largely free want ads and "for sale" postings. But don't ask Newmark how much the site is capable of raking in. Newmark insists that he's not in it for the money and, after a company employee sold a 25% stake to eBay, has filed suit over what he describes as the e-commerce giant's relentless attempts to turn the site into an eBay business.

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