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digg.com
The founder of Digg is one of the most well-known faces of the new Web elite. That's partly because the computer-science dropout from the University of Nevada-Las Vegas changed the way millions of people each month get the news, taking power from front page editors and giving it to people who submit and vote for stories on Digg.com. The site, which has somewhere between 10 million and 22 million visitors a month, depending on who you ask, has a dedicated fan base. But Rose's high recognition factor is mostly because the 31-year old can't get out of the news and away from rumors of Digg's imminent sale to Google or Microsoft.