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The Advocate: Anssi Vanjoki

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Nokia (NOK) veteran Vanjoki is the most visible advocate for the Finnish handset maker's transition from hardware manufacturer to provider of mobile Internet services. As executive vice-president, markets, Vanjoki is responsible for convincing consumers as well as business partners that Nokia's devices are useful for much more than talking and occasionally snapping a photo. The "multimedia computers," as Vanjoki likes to call Nokia smartphones, are becoming gateways to the Internet and services such as social networking, music downloads or navigation. Nokia will need all the determination that the hard-driving Vanjoki, who hunts bear in his spare time, can muster. It's directly taking on Apple, Google, and Research in Motion.

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