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Unless they're already well-known brands, most companies should assume their digital campaigns' performance will be around half the average
Since joining the Nascar Busch Series ranks in 2005, Edwards has quickly made a name for himself, winning rookie of the year honors in his first season in the series. In 2008, Edwards has taken the checkered flag six times in Sprint Cup races. The Columbia (Mo.) native is known for his fiery personality and his trademark backflip after each race win. Edwards drives the No. 99 car with Office Depot as a lead sponsor. Away from the track, Edwards has recently launched a record label, Back40 Records.