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High Fashion at Low Prices

Simply Vera for Kohl's

High Fashion at Low Prices

By Reena Jana

The dire economic climate has analysts predicting that Americans will curb discretionary spending this fall and into the holiday season. Still, big-box stores from Target (TGT) to JCPenney (JCP) to Wal-Mart (WMT) are presenting affordable fashion by big-name designers who usually sell their goods at upscale boutiques for hundreds or even thousands of dollars. (An outfit designed by Vera Wang for Kohl's (KSS) shown, above.) Here, we compare the products—and prices—of designers' high-end goods and their inexpensive lines for the mass market.