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The Computer Maker Adds More Style to Its Lineup
By Reena Jana
The once-mighty Dell (DELL) has struggled in recent years. Its stock has tumbled to the point where its market capitalization is less than one-third those of rivals Apple (AAPL) and Hewlett-Packard (HPQ). Since founder Michael Dell returned as CEO in 2007, he's focused on design as a strategy to help lure new customers. The company is steadily launching fresh, colorful products that are a departure from the generic gray boxes Dell was known for in the past. Here, we look at how the company's designers are trying to revive the brand.
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