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The Design Guru

Brent Humphrey/Redux

The Design Guru

Ed Boyd, Vice-President for Design
Dell Consumer Experience Design Group


Where will Dell's design strategy for consumer PCs go next? That depends on the vision of Ed Boyd, Dell's vice-president for design in the consumer group. Formerly at Nike (NKE), Boyd plans on greatly expanding the customization possibilities for Dell PCs next year. Stay tuned for more patterns, textures, and colors.