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"These colleges are ranked the top in the country, and it's surprising to me that they can't send out a simple email."
Customer service is one area where small businesses can beat big-box competitors
Nataly Kogan, 32, Co-founder and CEO
Full-time employees: 2
2007 sales: less than $50,000
Her pitch: "Click Communities is an online media company creating niche online communities for moms and women. Our first community, Workitmom.com, launched in beta in October 2007 and targets 30 million working moms in the U.S. All of our communities will combine three critical elements: High-quality blog-based content, fanatical focus on community-building and involvement, and useful tools."