The Franklin Report

Elizabeth Franklin, 50, Founder and CEO
www.franklinreport.com
New York, N.Y.
Full-time employees: 5
2007 sales: $255,000
Her pitch: "The Franklin Report is the preeminent online and print guide for home services. Named the 'Zagat's of the Home' by the The New York Times, Los Angeles Times, CNN, and The Wall Street Journal, we connect homeowners with the finest architects, contractors, and plumbers. Currently in five cities and cash flow breakeven since 2006, we are expanding to 33 markets in the next few years."