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Yahoo! Shopping

Yahoo! Shopping

shopping.yahoo.com
Unique visitors, January 2009: 18,588,000 (Nielsen Online)

Yahoo (YHOO) offers online storefronts and the ability to list products on Yahoos shopping service.

Pros: Yahoo store templates can offer a quick way to get products listed online.
Cons: Unlike Amazon or eBay, Yahoo is not primarily an e-commerce brand, so the audience may be less ready to buy.