Finding the Right Sites

By John Tozzi

Finding the Right Sites

There are dozens of Internet marketplaces where you can set up shop and sell online. But which sites are worth your time? Finding the right ones depends on what youre selling, who youre trying to reach, and what you're willing to pay. Giants like eBay (EBAY) and Amazon (AMZN) still dominate, but your company may also find sales on smaller players or sites with narrow focuses. It's difficult to say how many e-commerce platforms exist because new sites are always popping up, says Sucharita Mulpuru, an e-business analyst with Forrester Research (FORR). "It remains to be seen whether or not they're going to get much traction from sellers or people who are going to buy," she says.

Here's a look at 11 top online marketplaces, but the list is far from exhaustive. Are you selling on another site that small business readers should know about? Tell us on this post on our staff blog.