- Wednesday November 4, 2009
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TOOL: 57 Ways to Build a Dream Team?
Ever wish you had a cheat sheet of interview questions to gauge whether a potential hire thinks creatively? Or perhaps you’d like outside consultants to analyze how well your company comes up with new product ideas—if only the budget were bigger. Futurethink, a New York research and corporate training firm whose customers include Shell Oil and Procter & Gamble (PG), offers a list of 57 questions to ask applicants when looking for an imaginative team player. One question: “Is it better to have incremental or breakthrough ideas? Why?” Wachovia’s (WB) Craig Libby, a new-product executive, calls the tools “impressive.” Futurethink products start at a hefty $2,100 a year.
