Billionaire Paul Allen's foundation is funding a new type of evacuation "cocoon" to help fly sick medical workers from West Africa
If you can't beat them, avoid them.
The Pentagon commits to planning for higher temperatures, and retired generals line up to help
Mobile food startups are moving beyond delivery into food prep
Cities relax or abandon purchasing restrictions in a bid to avoid more serious downturn
Ministry of Supply’s Aviator jacket combines the structure of a tailored garment with the functionality of a windbreaker
The Department of Education may double the number of debt collectors who go after defaulted federal student loans
This year's must-have Silicon Valley office accessory: a $199 bear costume
By Steve McKee
On Nov. 24, GM (GM) announced it was ending its endorsement deal with Tiger Woods one year early, effective Dec. 31. Now, BusinessWeek columnist Steve McKee evaluates celebrity endorsements from over the years, offering his take on the overall effectiveness of each match. Consider the five-star ranking system below, then read on for the hits and the misses.
= Smart. Very smart
= Not a bad idea
= C'mon. Really?
= What were they thinking?