In a single month, three reports describe different views of China's economic future
The director known for adding depth to the mundane will make the case that Gap's "Dress Normal" doesn't equal "dress boring"
Three times more money has been spent on the race for the state's school's chief than on the governor's race
An IT expert offers an estimate of what a 50-employee small business might spend to protect against cyberattacks
A slowdown in funding could end the growth of U.S. oil production
Independent developer Lucas Menge took it upon himself to adapt the smartwatch's home screen for the iPhone
Starbucks will start a coffee delivery program in late 2015, giving other companies' employees one fewer excuse to leave the office
New government rules could block 500 colleges from federal aid money and put hundreds more in danger of losing it
Candy sales are increasing, but big drugstores and supermarkets benefit more than local candy shops
By Steve McKee
On Nov. 24, GM (GM) announced it was ending its endorsement deal with Tiger Woods one year early, effective Dec. 31. Now, BusinessWeek columnist Steve McKee evaluates celebrity endorsements from over the years, offering his take on the overall effectiveness of each match. Consider the five-star ranking system below, then read on for the hits and the misses.
= Smart. Very smart
= Not a bad idea
= C'mon. Really?
= What were they thinking?