The fury over Michael Brown’s killing was fueled by more than a century of economic and political fragmentation
How's that going to work?
A new ad from Arkansas Senator Mark Pryor boasts about his support for the law without mentioning its name
Don't call the Android Nook tablet a comeback for Barnes & Noble's shambling e-reader
It's a lot of money, but not so much that the stock didn't rise on the news
The company's product design director, Margaret Gould Stewart, discusses how she rolls out new features without alienating too many users
Inside the fight to give college athletes a piece of the action
Two business school professors take a morbid approach to executive compensation research
Odessa startup Readdle sells to the West while keeping a wary eye on the East
By Steve McKee
On Nov. 24, GM (GM) announced it was ending its endorsement deal with Tiger Woods one year early, effective Dec. 31. Now, BusinessWeek columnist Steve McKee evaluates celebrity endorsements from over the years, offering his take on the overall effectiveness of each match. Consider the five-star ranking system below, then read on for the hits and the misses.
= Smart. Very smart
= Not a bad idea
= C'mon. Really?
= What were they thinking?