Jeremy Silverman
Retail Refugees
Jeremy Silverman
Age: 25
Berlin, Germany
Web site: www.retailrefugees.com
Although born in Dallas, Tex., Silverman started his consultancy Retail Refugees in 2006 soon after arriving in Berlin. The key goal was to provide small, independent retailers that dot the German capital's retail landscape with ways to market their products to a wider community. To raise awareness, Silverman created an online community that allows companies to organize cross-promotions—including a Christmas-themed retail treasure hunt around Berlin—and to swap marketing techniques. That's combined with more traditional branding, such as print and online advertising campaigns. Silverman's clients are predominantly based in Germany, although he has signed up an Argentine retailer and is looking to expand further afield.
