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Standing Out from the Crowd

By Aaron Keller

Standing Out from the Crowd

Making an impression in an ever-more-competitive and crowded marketplace is no mean feat. In Design Matters: Packaging (Rockport Publishers), the co-founders of design and branding firm Capsule take a look at innovative packaging solutions that cry out from the shelf. Here, Capsule's Aaron Keller takes us through some of his favorite recent projects.