Mint.com
Mountain View, Calif.
Personal finance services
Founder and CEO: Aaron Patzer, 28
Mint.com makes money by helping consumers make smarter financial decisions. Its four patent-pending technologies and algorithms help users understand where they're spending money, create budgets, and find ways to save. Launched in September 2007, the free online service already has attracted more than 600,000 consumers. Mint.com provides e-mail and text message alerts, notifying users of low account balances and upcoming bills and fees. The company earns its money from referral fees and advertising.
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