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Advanced Track & Trace

Advanced Track & Trace

Rueil-Malmaison, France
Anticounterfeiting tracking and tracing technology
Chief scientist: Justin Picard, 35

Advanced Track & Trace makes Seal Vector, a digital anticounterfeiting and tracking technology that can be printed or marked on virtually any material. Think of it as a bar code that "leaks" data when copied. With a simple scan, copies can be detected because they contain less data than the original. Corporate customers include beauty products group L'Oréal, pharmaceutical companies, and French wine producers.