BusinessWeek Logo
Advanced Track & Trace

Advanced Track & Trace

Rueil-Malmaison, France
Anticounterfeiting tracking and tracing technology
Chief scientist: Justin Picard, 35


Advanced Track & Trace makes Seal Vector, a digital anticounterfeiting and tracking technology that can be printed or marked on virtually any material. Think of it as a bar code that "leaks" data when copied. With a simple scan, copies can be detected because they contain less data than the original. Corporate customers include beauty products group L'Oréal, pharmaceutical companies, and French wine producers.


Magazine

Current Issue

BusinessWeek Cover