TraceTracker Innovation
Oslo, Norway
Food safety
CEO: Ole-Henning Fredriksen, 45
TraceTracker is creating a kind of global information exchange for the food industry. Its global traceability network, GTNet, enables producers, distributors, and retailers to exchange information about food products, tracing them from raw ingredients to the supermarket shelf. A franchise in Germany which licenses Walt Disney Co.'s brand for use on food products uses GTNet to provide an online tool for consumers, allowing them to use Google Maps to see where ingredients came from.
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