Ronald R. Snyder

CROCS (CROX)
2007 compensation: $7 million
YTD share performance: -96.39%
Net income: A loss of $112.1 million in the past year, compared with positive net income of $150.7 million the previous 12 months

Driven by the popularity of its trademark shoes, CROCS expanded rapidly across the globe, and its stock price jumped to stratospheric heights. Now revenues have fallen sharply, CROCS is shutting plants and laying off workers, and the stock's value has nearly evaporated.

Candy Cane or Coal?: Coal