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Best Catchphrase
"Staycation"
This year, as the economy tanked and more people worried about the future, the idea of staying close to home became more appealing. This summer you heard the word "staycation" bandied around by grown adults who should surely know better. Still, the concept has paid off for some corporations. Chip Conley, CEO of boutique California hotel chain Joie de Vivre, reckons his business has benefited from a newfound American desire to stay close to home. "People still spend. They just don't go to Hawaii," he says. A viral ad touting tax relief for native Californians visiting one of his hotels saw the company book an extra $100,000 in business in a week.
