BusinessWeek Logo
Worst Coffee Klatsch

Getty Images

Worst Coffee Klatsch

Starbucks

The once indomitable coffee chain seemed to lose its way somewhat in 2008. In January, founder Howard Schultz reclaimed the CEO job he had relinquished eight years earlier. In April, he revealed his first major move, a brew called Pike Place Roast intended to counter criticism that Starbucks (SBUX) lacked an everyday coffee for the everyman. The strategy fizzled, and the company's stock price has languished at almost half its price at the beginning of the year.