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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Leslie Flores

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Author: Dan Roam
Publisher: Penguin Portfolio

Roam teaches doodling techniques to executives at companies such as Microsoft (MSFT), Google (GOOG), and Wal-Mart (WMT). He argues that drawing simple pictures and diagrams to express ideas forces executives to be clear when communicating inventive new concepts. And he presents convincing examples of powerful, hand-drawn timelines, caricatures, and pie charts.

Read a story on doodling as an effective management technique.


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