The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
Authors: A.G. Lafley and Ram Charan
Publisher: Crown Business
Procter & Gamble (PG) CEO Lafley and management consultant Charan reveal how P&G and companies such as Hewlett-Packard (HPQ) and Nokia (NOK) have taken steps to create fresh products and new markets by making innovation a key corporate strategy. In addition, they look at such practical matters as how to best manage risk when pursuing goals that lack precedents inside a corporation.
Read BusinessWeek's Bruce Nussbaum on The Game Changer.
