Groundswell: Winning in a World Transformed by Social Technologies

Authors: Charlene Li and Josh Bernoff
Publisher: Harvard Business Press

Li and Bernoff, both analysts at Forrester Research, present a clearly written and refreshingly grown-up look at social media used by entire corporations, and not just Gen Y staff. They present real-world business narratives of how companies from Best Buy (BBY) to Ernst & Young use blogs, Wikis, and social networks to create, promote, and share new ideas, both within corporate walls and among consumers outside them.

Listen to a podcast with Charlene Li.

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