Because the proposed law would give more power to cash-strapped local officials to impose fines on polluters, it might have some teeth
Automakers' boards are beginning once again to trust made-in-Detroit executives
With Chief Justice John Roberts leading the Supreme Court in eroding traditional affirmative action, liberals should reassess strategy
Using custom-built smartphones, Google and NASA are developing smart robots to work on menial tasks at the International Space Station
Higher inflation drives Japanese to play the currency market
The ProGlide FlexBall will not use new proprietary blades, perhaps due to pressure from cheap razor subscription services
A master's thesis reveals how Chinese exporters may skirt controls on selling ancient art
Business schools pay little attention to political and social issues that can derail even the most meticulous global corporate strategy
Sandy victims were still looking for credit to help them move on from the devastating storm
Authors: Charlene Li and Josh Bernoff
Publisher: Harvard Business Press
Li and Bernoff, both analysts at Forrester Research, present a clearly written and refreshingly grown-up look at social media used by entire corporations, and not just Gen Y staff. They present real-world business narratives of how companies from Best Buy (BBY) to Ernst & Young use blogs, Wikis, and social networks to create, promote, and share new ideas, both within corporate walls and among consumers outside them.
Listen to a podcast with Charlene Li.