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The New Age of Innovation: Driving Co-Created Value Through Global Networks

The New Age of Innovation: Driving Co-Created Value Through Global Networks

Authors: C.K. Prahalad and M.S. Krishnan
Publisher: McGraw-Hill Books

University of Michigan professors C.K. Prahalad and M.S. Krishnan argue that, despite the press attention lavished on companies such as Apple (AAPL) and Google (GOOG), modern business is not all about superficial apps and cutting-edge consumer tech. Instead the authors argue that to spur growth, executives must focus on accessing a global network of resources to co-create unique experiences with customers. That means transforming companies by changing processes, technical systems, and supply chain management.

Read the BusinessWeek review of The New Age of Innovation.

Watch a two-part video interview with The New Age of Innovation co-author C.K. Prahalad. Click here for the first part of the interview, and here for the second).