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Coke Zero: Mean Troy, Crispin Porter & Bogusky

KILEY: THUMBS DOWN Hey, Coke dudes. There are a few creative rules to live by. Don't remake Casablanca. There was only one great Rocky movie. No actor has ever been able to play Babe Ruth. And don't ever mess with the perfect Joe Greene Coke ad. Someone should be fired.

FINE: THUMBS DOWN C'mon, David, weire talking about an ad, not the Talmud. I'm tempted to give this one credit for going in 50 different directions in only 30 seconds. But the fact it gets "hijacked" by guys who identify themselves as "brand managers" (let me reiterate: hijacked by people who identify themselves as BRAND MANAGERS) smacks of corporate suck-up-manship and leaves a lousy aftertaste.

HELM: THUMBS DOWN I'm too young to remember the original "Mean Joe Greene" ad. But even after I looked it up on YouTube, this remake didn't do much for me.

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