Please enable Javascript or click here to download
the latest version of the Flash Player for your browser.
Pepsi Max: I'm Good, TBWA Chiat Day
FINE: THUMBS UP I would be lying if I said I loved this, but among a pretty lousy crop of Super Bowl ads it's the rare one that gets the whole package right. There's wit (and importantly, no apology for laughing during tough times), there's a neat tie-in of gags and visuals to the overall theme, and it played well in the room. Caveat: I am actually a fan of things like Jackass, so your mileage may vary.
HELM: THUMBS UP I'm also a sucker for "kick in the crotch" humor, and I must say this ad is a superlative representative of the genre.
KILEY: THUMBS UP There is something about pain inflicted in a funny way that grabs me. It plays to the hidden Shemp in all of us.
