Dane County (Madison), Wis.

Dane Buy Local
Founded in 2004
Member businesses: 400
Staff: 1 part-time

In addition to other marketing efforts, Dane Buy Local has negotiated discounted advertising rates for members. The group hosts member breakfasts and social hours, organizes an "independents' day" in July and a holiday shopping promotion in November. The group has sold more than $10,000 worth of Dane Buy Local gift cards in each of the last two years.