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Carnival Cruise Lines

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Carnival Cruise Lines

As the economy has spiraled downward, Carnival Cruise Lines has focused more of its resources on getting customers to return for repeat sailings. To do that, the company draws on software from SAS, which relies on such methods as data mining and statistical modeling to predict how a customer might be expected to behave under certain circumstances. Over the past three years, Carnival has experienced a double-digit increase in the percentage of repeat sailings.