BusinessWeek Logo
GET THE LAWYERS AWAY FROM IP

GET THE LAWYERS AWAY FROM IP

"It is well accepted that 70% or more of corporate market value today is intangible, and most of that is in the form of intellectual property (IP). Nonetheless, most organizations still allow lawyers to manage these assets. It is surprising that more companies have not removed IP management from the dusty confines of corporate law departments when companies such as Procter & Gamble (PG) and IBM (IBM) have demonstrated that when IP is treated as a business asset, as opposed to a legal issue, value can increase multifold."

Jackie Hutter, intellectual property strategist
Hutter Group
Decatur, Ga.