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Leticia Colon, 35

Leticia Colon, 35

New York
Laid off from: WPP Group, Oct. 24, 2008
New venture: Insights Digital

After 15 years in the nonprofit world, Leticia Colon left to do digital research at WPP Group in 2007. But she lost her job after just a year and a half when her division outsourced its insights and analytics functions. Now, along with business partner Geoffrey Weglarz, Colon launched Insights Digital to offer clients digital and social media research to help them gauge sentiment online. She is looking for full-time work and also has other side projects, including a wiki for job seekers. Colon says spreading her energy among new ventures and a conventional job hunt makes sense during the downturn. "Let's see which one will blossom," she says.