Corn country is no longer limited to Iowa, Nebraska, and Wisconsin. Farmers everywhere want to ride rising crop prices
The cafe chain is testing trucks on three college campuses
The 24-hour McDonald's on West Florissant in Ferguson, Mo., has electric outlets, Wi-Fi, and hot coffee, which has made it Ground Zero for some during the unrest
The company's product design director, Margaret Gould Stewart, discusses how she rolls out new features without alienating too many users
The Dow Jones and the S&P 500 are now farther apart than at any point in the last five years
Which ought to tell you something about the market for rare, weird cars
Facebook and Twitter connect most people in different ways. But why should the social networking giants imitate one another?
Goldman Sachs's junior employees are getting more money and more time off
The company, known for its credit card readers, raised new investment funding to extend “hundreds of millions” in small business financing
By Kiyoshi Togashi
By Reena Jana
Procter & Gamble (PG) and other multinationals are taking low-cost products initially developed for emerging markets and adapting them for bargain-hungry audiences in North America, Europe, Japan, and Australia. In the past, corporations stripped away features to offer them at low prices to people in developing countries, often adding details based on local research on user habits and needs. Now the opposite process, called "trickle-up innovation," is happening. Here's a look at trickle-up in action.