Rolex

HQ: Geneva, Switzerland
Business: Luxury watches
Founded: 1905
2006 revenue: $3 billion
CEO: Bruno Meyer

After more than a century of top-notch watchmaking, Rolex isn't ready to wind down. While the recession is hurting sales of luxury goods, the Lititz Watch Technicum, a watchmaking school that Rolex underwrites, is ensuring that the craft doesn't fade in the digital age.