GETTY IMAGES
Exectweets
Business Community
Creator: Federated Media
www.exectweets.com
Big advertisers are keen to get their message in front of certain Twitter niche groups, such as business executives. Microsoft is sponsoring Exectweets, a site that streams in Twitter musings from business leaders including Virgin Chairman Richard Branson and AOL co-founder Steve Case (pictured). The site was created by Federated Media, which shares revenue from Exectweets with Twitter.
See also: Twibs (www.twibs.com) and txtBiz (twtbiz.com)
