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India's most revered cricketer, Sachin Tendulkar broke onto the world stage at 16 and since then has become the highest scorer ever in both forms of the game. Picked as the second-best batsman in history by Wisden, the renowned cricketing almanac, Tendulkar often walks out to the batting pitch to the roaring expectations of hundreds of millions of Indian cricket fans. But off the field, he has become the largest sports brand in India, signing promotion deals that are reported to be close to $45 million over his lifetime.